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September 17, 2009


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Paul Riddell

Agreed as to the perceived increase in subscriptions to "Variety". Traditionally, when a particular niche market goes from two publications to one, circulation actually goes down, as the surviving magazine's staff discovers that readers were staying only because they had a choice between the two. Given only one choice, that's usually enough for subscribers and newsstand customers to decide "This really doesn't serve my interests" and quit reading.


Adweek has not gone all-digital. Yet.

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